The Culture of Fitness

14 12 2011

script final

The first step in creating my video project was to import the video clips that I had gathered into a new Premiere project. With these I created separate bins to organize what I had and categorize the material into what I planned on using them for. Next, I imported an audio track that I had on file and inserted it into the track 2 slot. I wanted to edit the video to match up with the rhythm of the audio. Next, I reviewed all of the video that I had and using the razor tool I broke up the longer clips at times that would be logical transitions, such as when I asked a question or when they finished an idea. I then organized these sub clips into the bins and labeled them according to the pic they discussed. Later I came back and deleted the clips that would not add to the story line.

After choosing an appropriate scene for the opening title, I opened a new project in photoshop to do layers of text. I simplified the project from the photoshop tutorial we did in class to just two layers so that it wouldn’t be cluttered. I referenced the scene that I would be placing the photoshop text layers over for text placement and size. Once I have made the layers I imported them separately nad found that it didn’t look how I wanted. I went back and forth a couple times editing the photoshop project and checking how it looked in premiere before I was happy. I think that this process is a little bit too unpredictable and wish that I had understood how to create the still titles at this point.

From this point I started stringing together the interviews and developing a more clear story. I wrote down the three messages that I wanted to communicate to the audience and went from there. The three messages were that media shapes our ideas about fitness, that fitness is a lifestyle, and that people who are concerned with fitness can be considered art of a culture.

I wanted to create a crawling title page that was a long sentence moving from left to right, but the crawling text wasn’t working, I tried adjusting the width, but the sentence was too long, so I went with another idea. I created a still title page with centered text then created another title page with crawling text, adjusting the settings to start and finish off the page. I adjusted the length of the title page in the video to slow down the pace of the crawling text. I was happy with the result.

I went back through the footage I had to see what pieces of the story I currently had and what I still needed. So far I have a clip of Ramon talking about his resume, talking about how fitness is a culture, his belief on fitness, talking about how fitness is a lifestyle introduction to how he got involved in the fitness industry, why he chooses this lifestyle.

At this point I was moving across the state and no longer had access to a camcorder or to people who were good candidates to interview. Considering these limitations, I reconsidered how I was going to communicate the message.
I Wanted an exciting entrance, not just to jump into interviews, but to set the stage and hook the viewer with interesting and relatable material. That’s why I lead in with the media message, It gave a common ground too the audience and provided enough change to keep the eye interested. I adjusted each visual to fit the frame and scaled them down to half a second each. Next I introduced the characters. I used the title tool; title: create new title: default still and created three separate text boxes to be able to reposition the text groups easily and apply different fonts. Then I added a transition to the title for a smooth and finished look.

After introducing the first character, I wanted to keep with Ramon’s story, rather than going between characters, as it builds on itself and developed the plot well. The second interview complemented what Ramon said well and added to it. This character was more relatable to most viewers and brought them into the message. I wish that the audio didn’t have such high levels of background noise though…

For the credits, rather than doing rolling credits, I wanted to keep them in place and wrap the message up with two rolling images that surmised some themes of the video. I tried to insert these images into a rolling title slide, but that didn’t work so instead I inserted them as simple video and added a slide transition both in and out to create the same effect.

The audio was the biggest hassle of the whole project I think. First making it match up with the rhythm of the video was troublesome and then when I got a good match, there was a copywrite issue. I spent a few hours looking for podsafe audio, but there was none that I was happy with. So I went with one of the audio tracks that I had.

The next problem with the audio is that I had no idea how to edit it. I watched the tutorial but that focused on how to edit out the video audio, and not much on how to modify simple audio. Then I got the bright idea to move the audio track from track two to track one, and sure enough this at least gave me the ability to increase or decrease the volume of the track as a whole. So I broke the audio up using the razor tool at the places were I needed the volume to be different levels and adjusted accordingly, moving the audio back and forth from track 2 to track one to test and adjust. Note: I went back and watched the last 30 seconds of the audio tutorial when I was finished with the project and, wow, could have hit the “expand” button to be able to adjust volume and used the key frames to fade in and out. This would have been much more simple, but here is to ingenuity!

[after uploading my video to youtube, i found that even though I edited the audio, it did not permit me to use it. so i had to go back and add a different audio track and edit it to match the video properly. luckily this gave me the chance to use the key frame method and I was able to expand the audio and fade out at the proper points. The track that I had to use was no long enough for the whole video, so I copied it and it actually starts again in the middle of the video, but its pretty seamless. the audio actually matches up pretty well, although I liked the original audio more and im disappointed that all my work went to waste.]

Finally, I exported the file as a quicktime file and made sure to choose a small file size, as in previous exports I had been using a larger file size that literally took all day to upload to you tube.

I think that this video was a success. I think that it communicates what I set out to say, although I had to go about it in a way that I did not originally intend on. It was a great learning experience and I’m excited to used the skills I’ve learned in gathering and editing video in the future to tell even more impactful stories! Thank you, Dr. Beam, for sharing all of your knowledge with us this semester and being so patient with all of our roadblocks.

Video Draft

4 12 2011

Goshhh putting this little baby together has been a hassel. between getting permission to video tape at the rec and making schedules work for interviews and Figuring out software glitches, I’ve gotten a wee bit behind! So this is what I have so far:

I have a few questions: How do i edit an audio track to fade in and out of the volume? Also where can i find audio tracks without copywrites? How do i animate photos?

I’m excited for some feed back, and to get the final product up!

I want to add statistics about the fitness industry including stuff like the number of Americans who have fitness center memberships and advertisement dollars spent by corporations that act as cultural artifacts. Im going to add music and animate the photos. Im also going to add text to the scenes, do out takes and credits. Lots to do, but i want to make it great!

The following is some notes on the process of editing the footage and creating the video, I’m going to reference these notes in doing my final write up:
Take clips and import them into a new project. Create separate bins and organize what I have by dividing up the full clip and dropping the labeled sub clip into the appropriate labled bin such as bin “interview with Jess” that contains clips “opinion on fitness” and “characteristics”.
Imported a mash up mix and place it in audio 1.
chose a scene from filming to be a good opening scene.
Developed a layered title page in photoshop that fit well with the chosen scene.
Question: how do I edit the audio to decrease volume?
I added transitions and pulled in interviews, after each I included a still image that ocmplemented the interview content and further expanded on the ideals and beliefs of the fitness culture.

Story board

1 12 2011

story board

Above is a link to the document that has my story board.

For my video, I wanted to tell a story about a subculture that I belong to. I’ve been really into exercise fitness and health recently, and I have a lot of friends that are really interested in it too. A lot of people are really serious about fitness and create a way of life around it, so I thought it would be interesting to feature this subculture and interview some people who live their life by it. We’re fortunate enough at WSU to have a great kinesiology program that is fully of fitness-minded students and a fantastic recreation center full of them too! so I filmed most of my footage at the REC. I wanted to capture the atmosphere at the rec center because it has played a huge role for me in the development of my thoughts and practices of health and fitness. The rec center also has a diverse population of people, with different interests in being there and I liked that element. I wanted to show that its not only super lean and dedicated people who invest in the culture of fitness, but that its a subcuture we are all exposed to and part of in one way or another.

I also wanted to show how the media and corporations inform our ideas of fitness by including slogans and images sponsored by companies in the fitness industry.

Understanding the culture of fitness and how it is developed and communicated is my main aim of this project. I’m communicating it though featuring elements of fitness in my life, from my friends, to my activities, beliefs, and fitness products.

Title sequence tutorial

19 11 2011



Things I learned from this tutorial:

Dont make your text too small

its probably better to have one area of the frame you use for the title sequence rather than parts of the whole thing.

animating photoshop layers in premiere is easy but it limits you to transitions, whereas you can animate layers in photoshop in a manner that is similar to the roll/crawl application in premiere.


videos and pictures I might use for the final project.

19 11 2011



European fitness cultural differences

fitness competition

ashley Horner

fit kid

what it takes to be a female fitness modle

fitness routines



Become a fitness model,r:1,s:0,r:7,s:73 v


In Class Premiere Tutorial

10 11 2011

Audio on “Who Am I” Final Product

1 11 2011


So here is my final piece on who I am. You might be wondering, “how the heck does who you are relate to culture?” To this I would respond, “Everything.”

Who I am; who I think I am, who others think I am, and who I want others to think that I am are all measures of identity. Identidy is in large part informed by various cultural groups that we belong to. For example, I am part of the cultural group of WSU Cougars, Middle class white girls, soon-to-be college graduates and so on. I wear the hats of many group and each role defines a bit of my identity. Depending on the context that I am in my identity may change, or at least the pieces of my identity that I display. I’m not going to “drop it, drop it low, Girl” at a fancy charity event, but  you better believe Saturday night at Mikes that is what I’ll be doing.

To relate the audio directly, I begin telling the story about how other people see me. It tells three different stories of who I am, as depicted by three people who know me very well. I don’t tell the listener who I think I am because I think that those people who are going to listen to this already know me in some capacity and have their own story of who I am. I like the mystery of it. Finally, I end with a question that ties all three stories and the story the listener may have together and leads them to contemplate a bit, “where do you think people get the ideas about who they are?”  The final thought is a clue to where I am as the author; really contemplating the last 4 years of my life and how much this college cultural experience has influenced me.

The music I chose is one of my favorite songs and it tells a complementary story in itself. It talks about having a unique perspective, or a “lonely view” also carries a similar tone to the story I’m telling. It serves as a method to punctuate the story, giving time for the listener to consider the different pieces of audio before moving on to the next section of the story.

The audio I collected was done with a digital recording device. I interviewed one friend in a number of sittings and I interviewed two friends simultaneously in a single sitting.  I used Adobe Audition 5.5 to do the editing, relying heavily on the razor tool, the move tool, and the time selection tool to cut and move pieces of track. By zooming in closely to the track, I could cut the audio at areas where the sound crossed the mid line to avoid abrupt transitions. I combine pieces from these three people with the music track, fading in and out of the music. I kept the music track and both verbal tracks on separate track spaces, aligning them vertically though transitions, so that it was easier for me to see the spacing of the characters in the story thought the 4+ minutes. Generally I faded between music track and verbal tracks smoothly, but I also included some deliberate sudden transitions to emphasize certain portions of the story. I would have liked to have been able to have music in the background throughout the audio, but the verbal recording were too quiet to allow for this.

Audio narrative edit

26 10 2011


This is the interview set to music and reorganized. I wanted to tell a story about identity. I wanted to give the listener a picture of who I am, as seen by the people who are closest to me. I also wanted the listener to consider who these people were that were telling this story and how that might affect it. The final question that is posed, “where do you think our ideas of who we are are formed?” Is the over arching take away and I wanted the listener to consider this.

I used Scar Tissue by the Red Hot Chili Peppers because it is one of my favorite songs and it also is a narrative about identity and a lack of understanding. It’s about having a view of the world and of people who is seemingly unique and talks about offering this image of yourself to the world, which are all topics that are touched on in the audio. The track also is consistent with the tone of the interview, moderately upbeat but also somewhat serious.

So, I’d appreciate any feedback on the technical aspects of the editing and the content r story line. Also, it would be cool to hear what you get out of the story, what message did you hear or what did it make you think about?


audio narrative

25 10 2011


I struggled with the story I wanted to tell. There are so many great stories to be told, But thins one had to pertain to my culture, and non of the stories that came to my mind regarding that were inspiring. So i decided to interview the most inspiring people that I know, my best friends. I got about an hour of audio with my three best friends, just having conversation. Through this, some themes emerged, one of which was identity. This I saw as having a direct connection with culture as culture informs identity.  Talking about how the people who know me best see me is referring to my ascribed identity, the “me” that others create. This may be different from the “me” that I communicate to the world, which is my avowed identity. It is interesting to see how people who I know so well avow their identity and noticing the consistencies and inconsistencies with my ascribed identity of them. it is also interesting to see how what they value is reflected in what they see in me, as someone who they love. It would also be interesting to investigate the ascribed identity they have for someone who they did not like, and how such characteristics match up with their values set.

As this is a rough draft, I’m excited to continue the creative process. I’m thinking about adding narrative of myself, perhaps explaining the ascribed identity I have for each individual, prior to them explaining their avowed identity. At the end of the audio segment, I would like to make a commentary on the struggle of communicating who we are to others, the obstacles of it, and the inevitable miscommunications. I also plan on adding appropriate music and intermingling the interviews with the 3 girls, and introducing them better.

I also have a lot of material on fears, passion, and definitions of success that I could use if a storyline permits. If there are any recommendations on things to include, or what series i should include clips in, I would be totally open!



13 10 2011



raw sound